OUR STORY
Four generations, two Milan addresses, one continuous chapter.
Four generations, two Milan addresses, one continuous chapter.
Four generations, two Milan addresses, one continuous chapter.
Ascoli chronology
Over 120 Years of History and 4 Family Generations
Over 120 Years of History and 4 Family Generations
Over 120 Years of History and 4 Family Generations
Within its walls, generations of the Ascoli family developed a business that would grow alongside the evolution of the fashion industry, transforming a local enterprise into an internationally recognized partner for garment accessories.
Within its walls, four generations of the Ascoli family keep on developing a business that grows alongside the evolution of the fashion industry, transforming a local bred Italian enterprise into an internationally recognised partner for garment accessories.
–
–
–
1903
1903
1903
–
–
–
1940s
1940s
1940s
–
–
–
1970s
1970s
1970s
–
–
–
1980s
1980s
1980s
–
–
–
2003
2003
2003
–
–
–
2015
2015
2015
–
–
–
2026
2026
2026
The story of Ascoli Bottoni begins in 1903, when Umberto Ascoli acquired a small button factory in Trezzo sull'Adda before bringing the business to Milan. There, surrounded by skilled artisans, the company laid the foundations of a tradition built on craftsmanship and quality. By the 1930s, Ascoli Bottoni was supplying more than 3,500 haberdasheries across Europe.
As war approached, a new chapter began under Umberto, who succeeded his father Vittorio in leading the company. From its headquarters in Via Bastia, Milan, Ascoli Bottoni expanded rapidly, growing to more than 300 employees while its vans became a familiar sight on Italian roads, transporting buttons alongside the necessities of wartime.
As war approached, a new chapter began under Umberto, who succeeded his father Vittorio in leading the company. From its headquarters in Via Bastia, Milan, Ascoli Bottoni expanded rapidly, growing to more than 300 employees while its vans became a familiar sight on Italian roads, transporting buttons alongside the necessities of wartime.
Working alongside his father Vittorio, the young Gianfranco entered the company at a time when fashion itself was changing. As prêt-à-porter began replacing traditional tailoring, he embraced this new direction, collaborating with emerging designers such as Karl Lagerfeld and Pierre Cardin to develop Ascoli's first collections.
Working alongside his father Vittorio, the young Gianfranco entered the company at a time when fashion itself was changing. As prêt-à-porter began replacing traditional tailoring, he embraced this new direction, collaborating with emerging designers such as Karl Lagerfeld and Pierre Cardin to develop Ascoli's first collections.
The generational journey continued in 1985, when Silvia and Monica joined the family business. Monica brought a renewed creative vision through innovative collections, while Silvia strengthened the company's technological and operational foundations, supporting its expansion into international markets.
The generational journey continued in 1985, when Silvia and Monica joined the family business. Monica brought a renewed creative vision through innovative collections, while Silvia strengthened the company's technological and operational foundations, supporting its expansion into international markets.
As global markets continued to evolve, Ascoli Bottoni expanded its international presence with the opening of Ascoli Asia in Hong Kong. Established to bring the company's Italian operating model to the Asia-Pacific region, the new branch provided a responsive local structure capable of supporting the manufacturing needs of clients across the region. Today, Ascoli Asia is home to a team of more than 30 professionals and has become an established presence in the Eastern market. Serving clients worldwide, it has strengthened the Ascoli Group's position as a trusted global partner.
As global markets continued to evolve, Ascoli Bottoni expanded its international presence with the opening of Ascoli Asia in Hong Kong. Established to bring the company's Italian operating model to the Asia-Pacific region, the new branch provided a responsive local structure capable of supporting the manufacturing needs of clients across the region. Today, Ascoli Asia is home to a team of more than 30 professionals and has become an established presence in the Eastern market. Serving clients worldwide, it has strengthened the Ascoli Group's position as a trusted global partner.
In 2015, from its historic headquarters in Via Burlamacchi, Milan, Ascoli Bottoni entered a new phase of technological innovation with the creation of Ascoli Lab. Designed to respond rapidly to the evolving demands of the fashion industry, the laboratory brought advanced prototyping capabilities in-house, enabling the company to develop new products with greater speed, precision, and flexibility. Today, Ascoli Lab remains at the heart of the company's development process, transforming ideas into prototypes and accelerating the journey from concept to production.
In 2015, from its historic headquarters in Via Burlamacchi, Milan, Ascoli Bottoni entered a new phase of technological innovation with the creation of Ascoli Lab. Designed to respond rapidly to the evolving demands of the fashion industry, the laboratory brought advanced prototyping capabilities in-house, enabling the company to develop new products with greater speed, precision, and flexibility. Today, Ascoli Lab remains at the heart of the company's development process, transforming ideas into prototypes and accelerating the journey from concept to production.
The opening of the new headquarters marks another chapter in the history of Ascoli Bottoni. While embracing the needs of a changing industry, the new space remains firmly rooted in the values that have guided the company for more than a century. It reflects a continuous journey of growth, where tradition and innovation continue to shape the future.
The opening of the new headquarters marks another chapter in the history of Ascoli Bottoni. While embracing the needs of a changing industry, the new space remains firmly rooted in the values that have guided the company for more than a century. It reflects a continuous journey of growth, where tradition and innovation continue to shape the future.